Cat Consulting | Economic Development & Retail Strategy

Economic Development & Retail Strategy Specialist

Catherine Esselman

Building inclusive growth through innovative real estate solutions

Mission Statement

For over 20 years, I have dedicated my career to transforming urban spaces through innovative retail strategy and inclusive economic development. My work bridges the gap between property owners and entrepreneurs, creating sustainable opportunities that revitalize communities while preserving their authentic character. By reimagining traditional approaches to commercial real estate, I help build thriving, equitable downtown spaces that benefit all community members.

Economic Development & Retail Strategy Specialist

Catherine Esselman

VIEW MY RESUME +

Areas of Expertise

Community Development

I specialize in bringing diverse stakeholders together to create vibrant urban spaces. My approach combines strategic planning with deep community engagement, ensuring development serves local needs while driving economic growth.

Real Estate Strategy

My real estate expertise focuses on creating innovative solutions that serve both property owners and entrepreneurs. I specialize in building public-private partnerships that maximize community benefit.

Equity + Impact

I am committed to ensuring economic development benefits all community members by creating opportunities for marginalized entrepreneurs through innovative space solutions.

Recent Impactful Work

Indianapolis Retail Strategy

Startup 317, In The Mix

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The INDEX Visitor Center & Gift Shop

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NBA All-Star Real Estate Coordination

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Professional Experience

CAT Consulting, LLC (Est. 2022)

GANGGANG Culture (2022-Present)
Capitol Improvement Board (2023-Present)

Develop Indy (2019-2022)
Downtown Indy (2014-2019)
Penn Real Estate (2009-2014)
Site Centers (2005-2009)

Community

Board memberships: WNBA All Star 2025 Committee, LISC and SEND
Community interests: Small business advocate, thrifting, yoga
Assistant Basketball Coach

Education

Xavier University, 1999-2003

Bachelor of Arts
Spanish Major
Communications Minor

Economic Development & Retail Strategy Specialist

Catherine Esselman

VIEW MY RESUME +

“Currently, Catherine serves as the project manager for In the Mix, a grant-funded pilot program through GANGGANG that focuses on centering Black creative entrepreneurs and professionals in securing brick and mortar locations in Downtown Indianapolis. Her role in this program exemplifies her ability to bridge diverse stakeholders, manage complex projects, and drive tangible results. Catherine’s dedication to empowering and uplifting underrepresented voices is both inspiring and transformative.”

— Mali Jeffers, Founder + Executive Director Ganggang

“Catherine has the remarkable ability to foster fruitful partnerships and secure crucial funding for key initiatives. She has been instrumental in establishing strong collaborative relationships that have led to new first floor retail options and transformed critical commercial corridors. Through her tireless efforts, we have been able to forge mutually beneficial partnerships that have significantly enhanced the appeal and vibrancy of our downtown area. Her dedication to our community is evident in the countless hours she devotes to ensuring that our downtown remains a thriving and inclusive place for all.”

— Taylor Shaffer, President + CEO Downtown Indy

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